In other words, AR is a blending of the real and the digital world. This technology allows you to add interactive virtual objects to your real environment by means of a device. Users can view these objects using a mobile device or a headset. Besides, they can interact with the enhanced environment – a completely new, immersive and memorable experience. No wonder AR looms large in marketing, as it unveils unexpected, unlimited and unseen opportunities for brands to engage with their audiences, boost customer loyalty and even sales online.
Sounds like rocket science? No problem, just go on reading!