AR creates interactive and engaging customer experiences that cannot be compared to traditional marketing methods. But the key point of Augmented Reality is, that it can help users better understand reality. It displays extra information on products and even provides step-by-step manuals, for example for prototyping equipment. You can simulate gravity, collisions and how to handle them perfectly. Thus, AR is a great tool for all industries: Automotive, Food & Beverage, Manufacturing and even the Health sector.