When was the last time you used a street map? And when was the last time you thought, “Crazy, the GPS signal is absolutely perfect – it basically navigates on its own”? Not to mention the fact that there’s no GPS whatsoever inside buildings. Or if there is, the precision tends to be somewhere between 150 and 250 meters. Pretty inaccurate for pedestrian navigation that’s supposed to be reliable and helpful, wouldn’t you say?
It’s precisely for this reason, that companies are increasingly interested in integrating augmented reality into their navigation solutions. The arguments are plain to see: higher user-friendliness, a more intuitive, interactive experience, and a great many other benefits. But more importantly, AR offers higher precision and reliability than other solutions, which is what makes this technology exceedingly interesting for indoor navigation, in particular.