Audi Genuine Parts and Accessories

The Instigation


Tires, ski boxes, wheel carriers – the equipment in Audi vehicles knows hardly any limits.

Therefore, the premium automobile manufacturer wanted a distinctive, visionary customer experience to present all the equipment efficiently and down to the last detail. Instead of waiting for potential buyers to make their way to the nearest Audi dealer an Augmented Reality app was developed to present all the product’s features with a technical edge.


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The Conclusion

The modern catalouge

Consultant, outfitter, catalogue – all of this is united in Audi Genuine Parts and Accessories in one app.

As a virtual stylist, the app equips every Audi vehicle individually with the help of Augmented Reality and makes the buying process seamless. Audi Genuine Parts and Accessories makes it possible to integrate a virtual 3D model of every Audi car into the real environment using only a smartphone. There, various modifications can be made and the variety of possible equipment explored. Payment is also simple and directly available in the app, making it a pioneer of the digital buying process. The app also serves as a professional consultant by providing recommendations as to which car parts should be replaced and why it’s advisable to use original components. In sum the most modern, most supportive Augmented Reality catalogue. It couldn’t be more contemporary.