Question 1

The Capital "R" – wait, what?!

Accepted Answer

Virtual, Augmented, Mixed, Extended? All of these terms refer to immersive technologies that combine digital and physical worlds in different ways. VR is a fully immersive virtual experience, while AR initially overlays the real world with digital content. XR. On the other hand, “Augmented Reality” has become an umbrella term for all and any immersive technologies today. MR is the latest of these concepts and combines real and virtual environments for simultaneous interaction.

Question 2

What is Augmented Reality?

Accepted Answer

In other words, AR is a blending of the real and the digital world. This technology allows you to add interactive virtual objects to your real environment by means of a device. Users can view these objects using a mobile device or a headset. Besides, they can interact with the enhanced environment – a completely new, immersive and memorable experience. No wonder AR looms large in marketing, as it unveils unexpected, unlimited and unseen opportunities for brands to engage with their audiences, boost customer loyalty and even sales online.
Sounds like rocket science? No problem, just go on reading!

Question 3

How does Augmented Reality work?

Accepted Answer

Face filters and lenses 
Face filters are essentially content layers overlaid on a user’s face. Think of the classic bunny ears Snapchat effect and you get the idea.
World effects and lenses
Contrary to face filters, world effects and world lenses switch the focus from the face to the whole environment.
They function in a very similar way to face filters but they use the rear camera of mobile devices, instead of the front camera which simply extends our reality with 3D content.
AR Portals
Entering whole new worlds. Rather than placing 3D objects in the user’s environment, AR Portals transform the entire environment, allowing users to explore it through their mobile screen and to walk around it. So portals are incredibly immersive AR experiences. They enable you to travel around the whole digital world in just one second.
Mini-games 
Mini-games &#8211; a really fun experience. AR mini-games are short games that can be played by users using their face. Users will often engage with the game by facing the front camera and using their head, mouth and eyebrows to complete actions, triggering the gameplay.
Image trackers 
Image trackers are one of a kind. They don’t focus on the user’s face nor their environment instead they recognize a specific physical image and overlay an augmented experience. Users can scan these markers with their smartphones and access additional layers of content. Thus, branded products, merchandise, leaflets or posters can be upgraded with a completely unique experience.

Question 4

How does Augmented Reality work on mobile?

Accepted Answer

That makes it easy to integrate Augmented Reality into our daily lives. From navigation to translation, the use cases for AR are growing exponentially. It has become a really useful and convenient tool as we carry our phones with us all the time.
Hence, AR is radically shaping the way people interact using their mobile devices on social media and with brands – what does the future hold?

Question 5

And the other one? Virtual Reality? How does that work?

Accepted Answer

That means, users can enter fictional worlds or travel digitally around the globe.
Most VR environments are visual and auditory, but odor and touch effects are increasingly being added for a multisensoric experience. The term VR was probably coined by internet pioneer Jaron Lanier, founder of VPL Research in 1989. The company built early VR systems in 1980. It is also the first VR company to go bankrupt – quite a sad fun fact.

Question 6

So what's the difference between Augmented Reality and Virtual Reality?

Accepted Answer

Simply put, Augmented Reality (AR) requires only a mobile device that allows users to interact with Augmented Reality content. One look at the screen, one click et Voíla! A sensational AR experience has been launched.
Virtual Reality (VR), on the other hand, can only be experienced using a specific VR device such as Oculus Rift (a VR headset). This leads to a complete immersion of the user into the universe seen through the headset. For this reason, the Gaming Industry is totally into VR&#8230; we cannot blame them.
So the primary difference is that AR blends the real and the virtual worlds while VR offers an entirely virtual and closed off environment. Thus, AR companies and Ar development companies focus way more on enhancing an experience with virtual benefits, rather than creating complete new ones.

There are no stupid questions