What on earth is Augmented Reality?

Augmented Reality literally means elevated, added or extra reality. It’s a method of – surprise! – adding digital information to the real world. This information can be anything…

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How does Augmented Reality work?

That depends on the type of Augmented Reality. All types involve merging the real and virtual world to create a unique experience but not all work the same way. Let's check out the possibilities…

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How does Augmented Reality work on mobile?

Todays mobile devices are equipped with the necessary technologies for Augmented Reality to work optimally: Amazing cameras, location services and of course, great operating systems.

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And the other one? Virtual Reality? How does that work?

Virtual Reality (VR) goes even one step further than AR! It simulates a whole environment via a computer.

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So what's the difference between Augmented Reality and Virtual Reality?

"AR is related to Virtual Reality. The big difference is that users enter a whole new world with Virtual Reality, while Augmented Reality generates a digitally extended environment. A small difference with huge impact. Augmented Reality is an extra layer of information that is added to the perception of the real world. Virtual Reality focuses more on so-called “immersive” experiences. Augmented Reality focuses more on spatial computing and spatial communication."

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What is Mixed Reality?

Mixed Reality (MR) is the coolest of hybrids. It changes our perception of reality by adding or removing information in real time. Only a smartphone or a headset like the HoloLens is required.

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