The Capital "R" – wait, what?!

Augmented reality is becoming more and more complex. How good for you that we know all about it! There is literally (or naturally) no perfect distinction between VR, AR, MR and XR – but that’s why we there’s us. We’re experts in the field of the capital R, so let us tell you all about it. Here comes a brief wrap-up, but feel free to take a deep-dive into our favourite topic with just a couple of scroll-downs.

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What is Augmented Reality?

Augmented Reality literally means “added reality”. It’s a method of – surprise! – adding digital information to the real world. This information can be anything from text, graphic visualisations, 3D material to video or audio elements.

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How does Augmented Reality work?

That depends on the type of Augmented Reality. All types involve merging the real and virtual world to create a unique experience but not all work the same way. Let's check out the possibilities…

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How does Augmented Reality work on mobile?

Todays mobile devices are equipped with the necessary technologies for Augmented Reality to work optimally: Amazing cameras, location services and of course, great operating systems.

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And the other one? Virtual Reality? How does that work?

Virtual Reality (VR) goes even one step further than AR! It simulates a whole environment via a computer.

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So what's the difference between Augmented Reality and Virtual Reality?

"AR is related to Virtual Reality. The big difference is that users enter a whole new world with Virtual Reality, while Augmented Reality generates a digitally extended environment. A small difference with huge impact. Augmented Reality is an extra layer of information that is added to the perception of the real world. Virtual Reality focuses more on so-called “immersive” experiences. Augmented Reality focuses more on spatial computing and spatial communication."

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