Mission:
As part of a company-wide rebranding campaign, confectionery producer Katjes turned to us for an innovative solution that would be both part of a Christmas campaign and a communication tool for their new ‘all vegan’ concept.
Realization:
Our development team designed a web-based application that brings AR to the customers’ mobile devices without the need for a complex app installation. With a simple click on a link, users could access the experience in their browser and were surprised by the company’s animated logo, a virtual Christmas tree, and a variety of gifts branded in Katjes’ brand colors that proclaimed the good news ‘all vegan’.
Result:
Katjes thus has a simple communication tool at hand that is both part of its Christmas campaign and an innovative rebranding measure. The experience was incorporated into the company’s newsletter and shared as a Christmas surprise to all fans of the brand as well as internally.
