The Mission:
The aim is to create an AR experience by integrating a comic-style avatar of "Gabor" in both a native application and a webAR application. This avatar is designed to interact with users through simple movements, lip-sync and text-to-speech technologies in their physical environment. An intuitive experience is made possible by scanning a QR code that is accessible without prior app download.
The Realization:
The user journey begins with a personalized invitation to the event and leads to an interactive AR experience by scanning QR codes. "Gabor" introduces himself and guides users through the event, offering entertainment and information. After the event, participants receive access to a digital version of the avatar, which serves as both a reminder and a source of information. In the future, the plan is to establish the avatar as a permanent element in events and print materials.
The Result:
Customers can now enjoy the creation of a detailed comic-style avatar of "Gabor", embedding the avatar in native and webAR platforms. Designed for an interactive AR experience that users can explore directly in their homes. It opens up the possibility to act as a guide for events and as a giveaway for long-term brand loyalty.
