---
title: Porsche Mission E - Tribute to tomorrow
description: The Mission E Augmented Reality app enables fans of the brand to experience tomorrow's technology today - with a simple download on their own smartphone.
---

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## The mission:

The Porsche Mission E was the brand's first all-electric sports car. Such a pioneer of technology naturally called for a forward-looking marketing strategy that would bring the extraordinary vehicle closer to prospective customers. And that was exactly what Porsche expected from us - with the help of AR.

## The implementation:

So, we developed a brand experience with which the inspiring concept study would go viral. No need to go outside: The vehicle comes to you with the AR Visualizer app on your smartphone. While complex, technical intricacies were visualized in an easy-to-understand way in Explore-mode, the users could get behind the wheel themselves in AR Drive mode.

## The result:

By this, the Mission-E augmented reality app allows fans of the brand to experience the technology of tomorrow today - via a simple download. Porsche thus not only has a unique marketing tool at its fingertips, but also a spectacular customer experience that allows users worldwide to park their virtual dream car right outside their front door.

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