The mission:
World Vision wanted to turn the traditional advent calendar into a meaningful digital experience. The goal: to create an emotional connection between donors and global aid projects – using accessible XR technology, right in the user’s home.
The realization:
Using a web-based XR solution combined with Zappar technology, an interactive advent calendar was launched. Each day, users unlocked a new door to bring a World Vision avatar into their environment via AR. The avatar shared touching stories from real-world aid projects, followed by emotional video messages from children and families around the world.
With the help of Zappar and the tool Mattercraft we brought the amazing experience to life. Also this platform enabled us to custom host and use a custom domain.
The result:
The immersive experience created a strong sense of closeness to the mission, encouraging meaningful donations – from school supplies to food packages and emergency aid. It not only strengthened existing supporter relationships but also inspired new audiences to join the cause. A powerful example of how XR can drive social impact and digital engagement.
