Augmented reality is the future of brand communication. Instead of just passively consuming advertisements, AR offers a strong activation effect to interact with digital elements. Brands can thus easily get in touch with their customers, bring products directly into the consumer’s own home, entertain them, and build a relationship.
In addition to virtual product presentations, AR can also upgrade traditional ads – bringing print to life! From ads in daily newspapers, books or magazines, to catalogs, business cards, and brochures, just about any print media can be extended virtually.
Easy said? AR adds a new dimension to print products and makes them even more entertaining.
Just think about the huge number of customer engagement a QR code leading to an AR ad printed on a billboard might trigger…
And yes, we all have been there before – AR filters! Filters are often not recognized as Augmented Reality, but nevertheless, they expand our reality. Or let’s say, our faces. However, they are a proven Marketing concept rising customer engagement as well as brand awareness. Easy, quick and innovative.