Munich / Vienna, October 4, 2021 – The merger of the award-winning, Austrian XR expert innovation.rocks with the German AR startup Augmentaio creates Europe’s largest specialist for augmented reality. As a unique service provider on the market, svarmony covers the entire service chain in the field of AR: from consulting to conception and creation to technical implementation and roll-out. This gives the experts the best overview to drive brand awareness, customer engagement and business growth. Indoor navigation, e.g. in large public buildings or at events as well as product placements in public spaces are the focus of svarmony’s work. The Tech Company is led by the digital strategist Arne Schönleben, previously CEO and partner of innovation.rocks, and Sascha Kiener, founder and CEO of Augmentaio. With the merger, the creative AR specialists are now bundling their know-how for virtual product presentation and innovative information transfer.
“Augmented Reality has long since developed from a game to a tool. It enables companies to become tangible for potential customers”, says Arne Schönleben, who is responsible for New Business at svarmony.
“Augmented Reality is the future of brand communication,” says Sascha Kiener, who is responsible for innovation at svarmony. “We will move further and further away from conveying information via the screen. Information that is directly in the room and on the object is becoming more and more normal – whether in leisure time or at work.“
svarmony works with international companies such as Audi, Media Markt, Nokia, Porsche, Vorwerk and Zeiss in more than 30 languages. The Tech Company opens at three locations in Berlin, Munich and Vienna.