The SunPlaza Shopping Mall in Bucharest should no longer be just a simple shopping centre. It should be an innovative place – a place that inspires visitors, spreads joy and encourages customers to come back for shopping again and again.
Together with the agency, THISPLAY, we created an Augmented Reality experience that increases the shoppers’ length of stay and creates a better understanding of their wishes and supports their visits in an entertaining way.
That’s the SunPlaza AR Shopping Mall app. As a mixture of AR treasure hunt, navigation support and news portal, a virtual application was developed that makes innovation tangible.
Aided by 85 beacons installed in various shops, visitors can digitally expand their shopping experience via smartphone. The app has all the information about events, news or current movies, while a virtual treasure hunt leads customers across the entire mall.
Mutual benefits, virtual coins can be collected and exchanged for vouchers. Users enjoy an exciting shopping experienceas they benefit from successful treasure hunts, thus entering shops that they would normally never visit and find their way around the stores much easier.