What on earth is Augmented Reality?

Augmented Reality literally means elevated, added or extra reality. It’s a method of – surprise! – adding digital information to the real world. This information can be anything…

This information can be anything Augmented Reality literally means “added reality”. It’s a method of – surprise! – adding digital information to the real world. This information can be anything from text, graphic visualisations, 3D material to video or audio elements.

In other words, AR is a blending of the real and the digital world. This technology allows you to add interactive virtual objects to your real environment by means of a device. Users can view these objects using a mobile device or a headset. Besides, they can interact with the enhanced environment – a completely new, immersive and memorable experience. No wonder AR looms large in marketing, as it unveils unexpected, unlimited and unseen opportunities for brands to engage with their audiences, boost customer loyalty and even sales online.

Sounds like rocket science? No problem, just go on reading!

 

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How does Augmented Reality work?