How does Augmented Reality work?

That depends on the type of Augmented Reality. All types involve merging the real and virtual world to create a unique experience but not all work the same way. Let's check out the possibilities…

Face filters and lenses
Face filters are essentially content layers overlaid on a user’s face. Think of the classic bunny ears Snapchat effect and you get the idea.

World effects and lenses
Contrary to face filters, world effects and world lenses switch the focus from the face to the whole environment.
They function in a very similar way to face filters but they use the rear camera of mobile devices, instead of the front camera which simply extends our reality with 3D content.

AR Portals
Entering whole new worlds. Rather than placing 3D objects in the user’s environment, AR Portals transform the entire environment, allowing users to explore it through their mobile screen and to walk around it. So portals are incredibly immersive AR experiences. They enable you to travel around the whole digital world in just one second.

Mini-games
Mini-games – a really fun experience. AR mini-games are short games that can be played by users using their face. Users will often engage with the game by facing the front camera and using their head, mouth and eyebrows to complete actions, triggering the gameplay.

Image trackers
Image trackers are one of a kind. They don’t focus on the user’s face nor their environment instead they recognize a specific physical image and overlay an augmented experience. Users can scan these markers with their smartphones and access additional layers of content. Thus, branded products, merchandise, leaflets or posters can be upgraded with a completely unique experience.

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What on earth is Augmented Reality?
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