Q: What are the challenges to make Augmented Reality suitable for everyday use?

It’s about the tension between independence and collaboration: the user expects autonomous operation of the AR application and flawless collaboration with other applications at the same time. On top of that: real-time tracking is the key requirement of an AR system. Image recognition should run smoothly without glitches. It’s all about skillful structure: users expect practical benefits that work easily and are well designed. User experience is key. Because deep down we all can be a bit lazy sometimes: the system should be easy to use for the average consumer, otherwise it wouldn’t simplify our daily lives. So software such as apps and hardware such as smartphones must be accessible. Finally – innovation is perhaps the most significant. It is important to continuously invest time and energy in developing new solutions or prototypes. That is exactly what we do, always with passion and heart.

Question 1

What is Augmented Reality good for?

Accepted Answer

AR creates interactive and engaging customer experiences that cannot be compared to traditional marketing methods. But the key point of Augmented Reality is, that it can help users better understand reality. It displays extra information on products and even provides step-by-step manuals, for example for prototyping equipment. You can simulate gravity, collisions and how to handle them perfectly. Thus, AR is a great tool for all industries: Automotive, Food & Beverage, Manufacturing and even the Health sector.

Question 2

What are the challenges to make Augmented Reality suitable for everyday use?

Accepted Answer

It&#8217;s about the tension between independence and collaboration: the user expects autonomous operation of the AR application and flawless collaboration with other applications at the same time.
On top of that: real-time tracking is the key requirement of an AR system. Image recognition should run smoothly without glitches.
It&#8217;s all about skillful structure: users expect practical benefits that work easily and are well designed. User experience is key.
Because deep down we all can be a bit lazy sometimes: the system should be easy to use for the average consumer, otherwise it wouldn’t simplify our daily lives. So software such as apps and hardware such as smartphones must be accessible.
Finally &#8211; innovation is perhaps the most significant. It is important to continuously invest time and energy in developing new solutions or prototypes. That is exactly what we do, always with passion and heart.

Question 3

Any examples where Augmented Reality is applied?

Accepted Answer

New age of Hollywood: exciting Augmented and Virtual Reality films are currently being made in which cinema audiences become a virtual part of the scenes.
Print is also being revolutionized: in magazines, digital extra layers full of information are being placed to upgrade print completely.
The Gaming industry loves AR and VR applications: is there anything cooler than being completely immersed into the fictional world?
Other industries are increasingly integrating AR: in automation stocks are managed with smart glasses by scanning so-called &#8220;markers.&#8221; The medical industry now demonstrates the functioning of the human body with emerging technologies. Home furnishing businesses integrate AR into their marketing by adding 3D furniture to an actual living room, even before purchase.
If you need more examples, why don’t you check out our project site? Go on, don’t be shy!

Question 4

What is webAR?

Accepted Answer

It does not need an application yet provides Augmented Reality with all its benefits. For the pros among us, it is AR using a combination of technologies including WebRTC, WebGL and WebVR.

Question 5

What is "digital twin" in the world of Augmented Reality?

Accepted Answer

They are virtual replicas of the physical environment or objects that are used to run simulations. They look, act and function alike. Thus, tests can be run before building real devices. Imagine all the cost-savings&#8230;.

Question 6

What is ARKit?

Accepted Answer

Let’s have a look at what can be done with ARKit:
ARKit helps developers produce the greatest AR experiences for iPad and iPhone. It was introduced with iOS version 11 and has become more advanced ever since. ARKit allows physical spaces to be enriched with digital contents and then shared with the world.
Stable AR tracking
AR apps that use ARkit usually have more stable AR tracking and more detailed content than the apps on the iOS platform becaus Apple’s ARKit software makes optimal use of the underlying Apple hardware.
ARKit can also be used to interpret real-time facial expressions and use that data to create virtual 3D characters. Apple fans certainly know what we&#8217;re talking about.
Accelerometers and gyroscope
ARKit can do even more: the iOS camera maps out the immediate vicinity as the device moves through space. By cleverly combining information from the motion sensors and camera images a very accurate 3D map of the environment can be created.
Environmental tracking
The position of the user in space can always be mapped thereby creating a basis for very stable AR experiences. Apple’s ARKit makes smart choices in selecting relevant map data saving memory.

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