Q: What are the challenges to make Augmented Reality suitable for everyday use?

It’s about the tension between independence and collaboration: the user expects autonomous operation of the AR application and flawless collaboration with other applications at the same time. On top of that: real-time tracking is the key requirement of an AR system. Image recognition should run smoothly without glitches. It’s all about skillful structure: users expect practical benefits that work easily and are well designed. User experience is key. Because deep down we all can be a bit lazy sometimes: the system should be easy to use for the average consumer, otherwise it wouldn’t simplify our daily lives. So software such as apps and hardware such as smartphones must be accessible. Finally – innovation is perhaps the most significant. It is important to continuously invest time and energy in developing new solutions or prototypes. That is exactly what we do, always with passion and heart.

Question 1

AR Commerce - sounds complicated…

Accepted Answer

That makes AR Commerce the next evolutional step of e-commerce. Shoppers can try products in a lifelike way just like in the IKEA AR App: Users can easily place the 3D model of their dream furniture into their home on their smartphone and see what it would look like.
In sum, AR Commerce brings products to the customer rather than waiting for them to visit the stores.

Question 2

How do I experience Augmented Reality?

Accepted Answer

Smartphone AR apps are usually based on image recognition, object recognition and geo position. But things like movements, audio, thermography and color recognition can also be triggers for AR. They mainly use the camera of the mobile device to &#8220;add&#8221; virtual content into the given environment.
But sometimes it’s all about web-based Augmented Reality (webAR) therefore, users don’t even need an app. A simple click on a link or the scan of a QR-Code offer the same options – it could not be more convenient.

Question 3

What is Augmented Reality good for?

Accepted Answer

AR creates interactive and engaging customer experiences that cannot be compared to traditional marketing methods. But the key point of Augmented Reality is, that it can help users better understand reality. It displays extra information on products and even provides step-by-step manuals, for example for prototyping equipment. You can simulate gravity, collisions and how to handle them perfectly. Thus, AR is a great tool for all industries: Automotive, Food & Beverage, Manufacturing and even the Health sector.

Question 4

What are the challenges to make Augmented Reality suitable for everyday use?

Accepted Answer

It&#8217;s about the tension between independence and collaboration: the user expects autonomous operation of the AR application and flawless collaboration with other applications at the same time.
On top of that: real-time tracking is the key requirement of an AR system. Image recognition should run smoothly without glitches.
It&#8217;s all about skillful structure: users expect practical benefits that work easily and are well designed. User experience is key.
Because deep down we all can be a bit lazy sometimes: the system should be easy to use for the average consumer, otherwise it wouldn’t simplify our daily lives. So software such as apps and hardware such as smartphones must be accessible.
Finally &#8211; innovation is perhaps the most significant. It is important to continuously invest time and energy in developing new solutions or prototypes. That is exactly what we do, always with passion and heart.

Question 5

Any examples where Augmented Reality is applied?

Accepted Answer

New age of Hollywood: exciting Augmented and Virtual Reality films are currently being made in which cinema audiences become a virtual part of the scenes.
Print is also being revolutionized: in magazines, digital extra layers full of information are being placed to upgrade print completely.
The Gaming industry loves AR and VR applications: is there anything cooler than being completely immersed into the fictional world?
Other industries are increasingly integrating AR: in automation stocks are managed with smart glasses by scanning so-called &#8220;markers.&#8221; The medical industry now demonstrates the functioning of the human body with emerging technologies. Home furnishing businesses integrate AR into their marketing by adding 3D furniture to an actual living room, even before purchase.
If you need more examples, why don’t you check out our project site? Go on, don’t be shy!

Question 6

What is webAR?

Accepted Answer

It does not need an application yet provides Augmented Reality with all its benefits. For the pros among us, it is AR using a combination of technologies including WebRTC, WebGL and WebVR.

There are no stupid questions