This year, however, it was not to remain just a simple print product. With the purpose of infusing more visionary spirit into its digital presence, the company wanted an Augmented Reality tool that would combine the print dimension of the calendar with the virtual world. Therefore, we developed an application that can be easily used via any browser and doesn’t need to be downloaded initially. This web experiences should not only inform employees about product releases, events and announcements, but also enables them to interact with the calendar for the first time.